PORT VILA, Vanuatu – In the highlands of Espiritu Santo, Vanuatu's largest island, where kava farming has long been a man's world, Sergine Tahun is rewriting the rules. The determined entrepreneur behind Tahun Kava Exports Limited has not only carved out a space for herself in a competitive industry but has also become the first woman-owned kava exporter in Santo to achieve the internationally recognised HACCP certification – a milestone that promises to open doors to global markets.

For Sergine, the journey began with a simple frustration. "I used to source kava directly from farmers to resell locally, but I found myself constantly waiting for customers to pay," she recalls. "I knew there had to be a better way." That realisation led her to explore exporting – a path that required navigating complex regulations, building relationships with overseas buyers, and elevating her business to meet international standards.

From Local Trade to Global Ambitions

Determined to succeed, Sergine sought guidance from biosecurity officials to understand export requirements – everything from proper cleaning techniques to packaging standards. She also connected with families in New Caledonia who run nakamals (traditional kava bars), planting the seeds for future trade. "I wanted them to know my kava was different – premium quality, handled with care," she says.

Tahun Kava Exports Limited owner, Ms. Sergine Tahun (left), receives her HACCP Certificate from VCCI SANMA Provincial Officer, Ms. Candyce Simeon.

But breaking into the industry wasn't easy. "When I started, the market was tough. There was lots of competitors, few opportunities," she admits. Yet, through persistence, Sergine refined her products, expanded her network, and gradually built trust with farmers in remote areas, where weather and logistics often disrupted supply chains.

Her secret weapon? A dedicated farm manager, Govany Maleb, who bridges the gap between her and the predominantly male farming community. "He reassures them that even though a woman owns the business, I know what I'm doing," Sergine laughs. Maleb doesn't just collect kava – he supports farmers with nursery management and equipment, fostering loyalty in an industry where relationships are everything.

The Balancing Act

Running a business in a male-dominated field while raising a family hasn't been simple. "As a wife and mother, there are days when it feels overwhelming," Sergine confesses. Yet, her resolve never wavers. "I want to prove that women can thrive in this space – and that collaboration, not competition, is the way forward."

Kava farmers in Espiritu Santo. Running a business in a man-dominated industry comes with it's challenges, says Sergine. "Even though a woman owns the business, I like to reassure the farmers that I know what I'm doing," she laughs.

Her perseverance paid off when PACER Plus, through the Vanuatu Chamber of Commerce and Industry (VCCI), supported her in securing Hazard Analysis and Critical Control Points (HACCP) certification – a game-changer for her business.. "This certification means everything," Sergine says. "Before, buyers didn't know us. Now, the enquiries are pouring in." Since November 2024, she's sent samples to international buyers, with eight shipments already dispatched between December 2024 and February 2025.

Mr. Alipate Tavo, Trade Adviser with the PACER Plus Implementation Unit (PPIU), emphasises the significance of Tahun Kava's achievement. "Sergine's success isn't just about one business – it's a testament to what Pacific women can accomplish with the right support. Her certification lifts the entire sector, showing that Vanuatu's kava can compete globally."

A Message to Pacific Women: "Dream Boldly"

Sergine's advice to other women is simple but powerful: "Don't let social or cultural limits stop you. If you want something, go for it. Yes, it's hard, but if I can do it, so can you."

With her eyes set on expanding into new markets and diversifying her product range, Tahun Kava Exports is proof that tradition and innovation can blend as smoothly as the drink she sells. And for the farmers of Espiritu Santo, that's something worth raising a shell to.

-ENDS-