NUKU'ALOFA, Tonga – Tourism is a pivotal industry for Tonga generating over TOP18million of GDP in 2022 and is anticipated to grow to TOP88 million by 2033. The industry, however, has been severely affected firstly by the COVID-19 pandemic and then by the volcanic eruption and tsunami in 2022. The country is committed to revitalising tourism development guided by a new Tonga Tourism Roadmap for 2025-2030.

Mr. Viliami Takau, CEO of Tonga's Ministry of Tourism, speaking at the National Tourism Forum in Nuku'alofa.

Tonga's Tourism Roadmap will guide the revitalisation of the country's tourism industry and unlock its potential to stimulate sustainable growth. Climate change adaptation is a fundamental element of the Roadmap to ensure that tourism growth is both resilient and sustainable, enabling Tonga to protect its natural assets and communities in the face of environmental challenges. Special attention is also given to e-commerce and investment as key drivers to elevate tourism development in the next five years.

The development of the Roadmap commences with the National Tourism Forum organised by the Ministry of Tourism in Nuku'alofa on 13-14 March 2025 with participation by national tourism public and private sector representatives as well as regional and international tourism experts.

Viliami Takau, CEO of Tonga's Ministry of Tourism, stated: "Tourism is a critical sector for Tonga's economy, and the Roadmap will be instrumental in guiding the Ministry as well as key stakeholders on how best we can tap into potential of tourism to drive sustainable development for Tonga. The National Tourism Forum this week will be an opportunity to hear from our partners to ensure that the Roadmap is inclusive of all stakeholder priorities and reflects a coordinated strategy for growing the tourism sector in the next five years".

Siosaia Moehau, President of the Tonga Tourism Association, also commented on the significance of the Roadmap.

Her Royal Highness Princess Salote Mafile'o Pilolevu Tuita, Patron of the Tonga Tourist Association, delivers the keynote address at the National Tourism Forum in Nuku'alofa.

"Tourism's potential to drive private sector led growth in Tonga is still very much untapped. Tonga's vulnerability to climate change and natural disasters have only constrained our efforts to grow tourism. We are excited to work alongside the Ministry of Tourism and other key stakeholders, with the technical support of ITC, to develop this Roadmap and ensure its implementation," said Mr. Moehau.

The Roadmap is an initiative of the Government of Tonga, supported within the framework of the Pacific Agreement on Closer Economic Relations (PACER) Plus Development and Economic Cooperation Work Programme, funded by the Governments of Australia and New Zealand and managed by the PACER Plus Implementation Unit. It is developed with the technical support of the International Trade Centre (ITC), a joint agency of the United Nations and the World Trade Organization, fully dedicated to enhancing trade competitiveness and the economic transformation of MSMEs in developing countries.

The National Tourism Forum is scheduled for 13-14 March 2025 at the Fa'onelua Convention Centre in Nuku'alofa.

ITC's partnership with PACER Plus and Tonga is integral part of its support to Pacific countries in diversifying their economies, strengthening MSMEs, boosting international competitiveness, promoting digitalisation and enhancing climate resilience. Sylvie Bétemps Cochin, Chief of the Office for Asia and the Pacific of ITC, praised the collaboration.

"We are thrilled about this project and the significant value it brings to Tonga's tourism industry and local communities. We are also proud to partner with PACER Plus to make this initiative a success," said Ms. Bétemps Cochin.

The Roadmap is expected to be finalised by October 2025, through participatory and unified approach, involving a series of consultations and workshops with partners across the public and private sectors.

-ENDS-

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